Society ... Spirituality ...
Over the past few years, I’ve noticed a lot of full page advertisements in a variety of magazines composed mostly of text, having a small picture of an old 1950’s-style white guy named Richard W. Wetherill. Every now and then I’d try to read some of these ads, but they never seemed to say anything all that interesting. Whoever is behind these ads (the Richard Wetherill Foundation, I gather) obviously has a lot of money, and just keeps on posting them. A quick web search shows that these ads have appeared in Scientific American, Discover, Popular Science and Science Illustrated; the Foundation people are obviously aiming at scientific rationalists. But they have also hit The Smithsonian and The Atlantic at times, trying to broaden their audience a bit (but still aiming at the more educated reading population).
Well, persistence pays off; after 3 or 4 years of seeing these ads, I finally took a few minutes and tried to focus on their message. I also tried to find out a bit about Mr. Wetherill himself, who died in 1989, over 20 years ago. I’d also love to know just who is behind the big push to popularize Wetherill today. But as to Wetherill, he worked for a big railroad car manufacturer in Philadelphia, the Budd Company, as a training executive back in the 1940s. That was back when unions were powerful. I gather that Mr. Wetherill was concerned with union-management and employee-management relationships, which could be rather tumultuous. Well, at some point he decided to quit his job and become a management consultant. Later, he became a prophet, a “man with a message”. (The guy came from Jersey, but must have tapped into an old Main Line family with $$$, which probably pays for all the ads you see out there today). So he wrote all these books to get his message across.
Just what is that message? His ads talk about natural laws of behavior and laws of absolute right. This all has something to do with how people should get along, how political and social and business relationships » continue reading …