Society ...
There’s an article in the May Atlantic about how eating contests are being turned into a commercialized pro sport here in America. There are now leagues and prizes and TV coverage of an expanding array of pie contests and hot dog contests and donut contests, etc. etc. It gives you indigestion just thinking about it.
Interestingly, professional eating was prophesied decades ago in an Alka Seltzer commercial. The setting was a pie-eating contest where a bunch of contestants were washing up in a locker room after the main event. One guy says to another “pretty good pie today, Tank; what was that, blueberry?” Mr. Tank replies “yea, blueberry” while eyeing a young rookie on one of the benches, suffering from indigestion. He goes over to offer some sympathy to the aspiring glutton, advising the use of a bubbly antacid drink. (This was one of the less noted efforts in Alka Seltzers’ award-winning series of commercials from the the 60s and 70s, including “I can’t believe I ate the whole thing” and “that’s some spicy meatball” and the prison mess riot where the inmates chant “Alka Seltzer” while banging the tables.)
I’d be surprised if Miles Laboratories/Bayer doesn’t soon cut a sponsorship deal with the International Federation of Competitive Eating or the Association of Independent Competitive Eaters. I can see it now, the Alka Seltzer 500, a full day of . . . ugh. And after that, Bromo Seltzer would have to respond in kind . . . .
A lot of thinking people are thumbing their noses at this attempt to turn a vice (gluttony) into a profit opportunity. Converting over-consumption into a money making spectacle points to all that is wrong with America today, including its wasteful use of fossil fuels and its obesity crisis. How can anyone with a conscience watch people pig out just for fun (and get voyeuristic thrills when someone pukes) while people are starving all over the world, including some places yet in America? Ralph Nader has called competitive eating one of the four major signs of societal decay. Other folk invoke memories of the Roman Empire and its crazier emperors like Caligula. And the keepers of the Olympian ideal call this a junk sport, not a true test of athletic skill.
Personally, I couldn’t see wasting a half hour or so of my time watching people stuff their faces. I can’t relate to the people who gouge themselves against the clock, or who enjoy watching others do it. However, an Atlantic article points out that there are some interesting human stories behind the upward trajectory of competitive eating. Perhaps the best one belongs to Sonya Thomas, a short, 100 pound woman who emigrated from Korea. Sonya competes regularly against red-blooded American men and women two to three times her weight, and she usually beats them. Sonya in turn can only be beat by some Japanese guys, the best of whom is Takeru Kobayashi, a small, 23-year old eating machine.
As with the auto industry, America started the game of competitive eating, but Asia is beating us by staying leaner and working harder. Even in the game of gluttony, America gets tripped up by laziness and indulgence. We think that big is always better, but we eventually get passed by the smaller and smarter ones. America, this eating thing may be a joke, but something similar is happening in a lot of places that do matter. Like Toyota vs. GM, for example.
Oh, speaking about the auto industry, I recently saw one of Volkswagen’s new series of crash commercials. I’m quite impressed by the realism — people driving along, talking, having a good time, then WHAM, out of nowhere: breaking glass, air bags popping, twisted steel and plastic snapping, cars sliding over the road out of control, like toys. I was involved in a 30 MPH accident a little over a year ago, and I can vouch that these commercials capture the shock of a car collision at speed.
VW is doing this to sell cars, most certainly. They want to convince you that the Jetta will protect you better than anything else on the road these days. But they also do everyone on the road a great big favor, especially younger people, by reminding them that IT CAN HAPPEN TO ME. In the ad that I saw, two guys are yacking away while crusing a little bit too fast through a residential neighborhood. Then in a split second, a pick-up truck backs into the street, and CRASH!!!!!
The ad shakes you up a bit, and that is good. We all need some reminders that driving is VERY SERIOUS BUSINESS, a potentially DEADLY business (despite Volkswagen’s reassurance that the Jetta will keep you safe; if a Jetta interacts with a Navigator barreling thru an intersection or zipping along on a freeway, the Jetta’s occupants are toast). If we don’t treat it that way, as most people don’t, then there will continue to be unnecessary death, bodily injury and expensive property damage. We all need to wear those seat belts, put the cell phones away, keep the conversation to a minimum, and keep our eyes and our minds on the road full-time.
P.S., this is exactly what a guy in my office has been trying to do with high school kids, long before VW got the idea. Here’s a newspaper article about him. Arnold (Andy) Anderson, you are the man.